Marketing Managers salary in Asheville, NC
Median pay for marketing managers in Asheville, NC: $122,670/yr
Typical range (10th–90th percentile): $70,990 – $193,280 · about 190 employed locally
Below the typical metro median ($127,800) by −$5,130 (-4%).
What it's really worth in Asheville
With Asheville's cost of living at 97 (US=100), that $122,670 has the buying power of about $125,955 in an average-cost US metro.
Local context: median household income $64,538 · median home $428,742 · median rent $1,708/mo.
How Asheville ranks for this job
On raw pay, Asheville, NC is 114th of the 183 metros we hold marketing managers wages for. Once Asheville's cost of living is applied, it ranks 117th.
Pay and living costs are roughly in step here, so Asheville sits in much the same place whether you look at raw salary or spending power.
What that salary buys in Asheville
A median home in Asheville, NC costs $428,742 — about 3.5× this salary, against a typical US metro figure of 4.7×. Buying is more attainable here than in the average metro on this income.
Median rent of $1,708/mo works out at 17% of gross pay — inside the conventional 30% affordability ceiling.
Where marketing managers earn more
Pay on its own is only half the picture, so each row shows what rent costs there relative to Asheville.
| Metro | Median pay | vs Asheville | Rent vs Asheville |
|---|---|---|---|
| San Jose, CA | $217,300 | +77% | 2.1× |
| San Francisco, CA | $209,170 | +71% | 1.9× |
| Trenton, NJ | $202,000 | +65% | 1.5× |
| New York, NY | $176,530 | +44% | 2.1× |
Same job elsewhere in NC
| Metro | Median pay | vs Asheville | Rent vs Asheville |
|---|---|---|---|
| Durham, NC | $162,770 | +33% | 1× |
| Raleigh, NC | $153,470 | +25% | 1× |
| Winston-Salem, NC | $145,980 | +19% | 0.9× |
| Charlotte, NC | $143,800 | +17% | 1× |
Staying in NC keeps state income tax and licensing the same, which makes these the most directly comparable moves.
Who hires marketing managers around Asheville
Large local employers in sectors that typically employ this role.
- Ingles Markets · Retail
Other jobs in Asheville
Source: US BLS OEWS (May 2023) median annual wage; cost of living from BEA; home price and rent from Zillow; household income from US Census ACS. Rankings are across the 183 metros we hold wage data for in this occupation. Estimates for guidance only. See methodology.