Marketing Managers salary in Boulder, CO
Median pay for marketing managers in Boulder, CO: $173,210/yr
Typical range (10th–90th percentile): $105,640 – $239,200 · about 750 employed locally
Above the typical metro median ($127,800) by +$45,410 (+36%).
What it's really worth in Boulder
With Boulder's cost of living at 101 (US=100), that $173,210 has the buying power of about $172,153 in an average-cost US metro.
Local context: median household income $99,770 · median home $727,954 · median rent $2,257/mo.
How Boulder ranks for this job
On raw pay, Boulder, CO is 6th of the 183 metros we hold marketing managers wages for. Once Boulder's cost of living is applied, it ranks 5th.
Pay and living costs are roughly in step here, so Boulder sits in much the same place whether you look at raw salary or spending power.
What that salary buys in Boulder
A median home in Boulder, CO costs $727,954 — about 4.2× this salary, against a typical US metro figure of 4.7×. Buying is more attainable here than in the average metro on this income.
Median rent of $2,257/mo works out at 16% of gross pay — inside the conventional 30% affordability ceiling.
Where marketing managers earn more
Pay on its own is only half the picture, so each row shows what rent costs there relative to Boulder.
| Metro | Median pay | vs Boulder | Rent vs Boulder |
|---|---|---|---|
| San Jose, CA | $217,300 | +25% | 1.6× |
| San Francisco, CA | $209,170 | +21% | 1.4× |
| Trenton, NJ | $202,000 | +17% | 1.2× |
| New York, NY | $176,530 | +2% | 1.6× |
Same job elsewhere in CO
| Metro | Median pay | vs Boulder | Rent vs Boulder |
|---|---|---|---|
| Fort Collins, CO | $174,230 | +1% | 0.9× |
| Denver, CO | $170,110 | −2% | 0.8× |
| Colorado Springs, CO | $161,960 | −6% | 0.8× |
Staying in CO keeps state income tax and licensing the same, which makes these the most directly comparable moves.
Who hires marketing managers around Boulder
Large local employers in sectors that typically employ this role.
Other jobs in Boulder
Source: US BLS OEWS (May 2023) median annual wage; cost of living from BEA; home price and rent from Zillow; household income from US Census ACS. Rankings are across the 183 metros we hold wage data for in this occupation. Estimates for guidance only. See methodology.